…Maybe the city of Denver should follow the lead of Colorado Springs.  The city is looking at a shortfall of collected sales taxes, because of the dramatic decrease in consumer spending.  That means they’ll either have to raise taxes or cut services.  But the city of Colorado Springs has an interesting idea: they’re considering selling naming rights to various public facilities!  I think this is a GREAT idea!

Number one, it generates money from nothing.  There’s no cost, it’s pure revenue.  Second, the “stigma” for naming rights has eased off a LOT in recent years.  Remember how offensive it was when sports stadiums first started tacking on corporate names?  Now it’s just part of the landscape. 

Here are some ideas that the City of Denver could use…

Honda Civic Center Park

The 16th Street Mall, Presented By Choxie (or, Hulu.com…or, well, ANYBODY!)

Washington Mutual Park

I’m sure you can come up with some others…

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